Take a Deeper Look at Your Signage with 3D Visualizations

By: Stephanie Meraklis

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What’s your next big undertaking? Can you picture it already? Visualizing a project while it’s still in the planning phase reveals opportunities to maximize your resources and is essential to discovering and addressing obstacles before they arise. For physical spaces, complex three dimensional renderings that once demanded costly and time consuming computational resources are now so readily available that they are well on their way to becoming standard industry practice.

With the right design team guiding the process, software solutions can generate still shots, 3D walkthroughs and flybys, and even virtual tours that are so lifelike they make traditional rendering formats look positively archaic by comparison. 3D models seamlessly transport the viewer into virtual environments, creating a sense of space, proportionality, and presence that a flat rendering can’t hope to achieve. Quickly see how time of day and placement of fixtures and architectural components affect lines of sight as well as the movement of light and shadow. Experiment with visual design, placement of signage, color schemes, and see the photoreal result of any number of major design choices before a single nail is hammered.

Reasons/Ideas: In addition to proving valuable design and planning insights, simulating the feel of a room or outdoor space can inform up-selling and conversion strategies:

  1. Show off the potential of an empty space: Staging, dressing a room up with furniture and design elements to appeal to potential buyers, is one of the hottest trends in real estate. With 3D models, property owners and managers can virtually build-out a room or office to illustrate smart uses for the space.
  2. Create multiple examples to taste: Hand drawn renderings are expensive and difficult to make changes to. Restaging a physical space is even more laborious. By contrast, flexible and easily modifiable 3D models let you to take one space and adapt it to multiple styles of taste, customizing your presentation to specific audiences.
  3. Record virtual tour videos: 3D models can be rendered as still screenshots for printed marketing materials, but sometimes a single image doesn’t tell the whole story. With animated video walkthroughs and virtual tours, the viewer feels transported directly into the space, seeing it not like an outside observer, but through the lens of a true participant in the experience.

Our Approach:

To create 3D models that are both beautiful and incredibly functional, we start with a comprehensive workshop to review your architectural plans, identify the needs of the space, and discuss overarching brand goals. No one knows your offering better than you, so we collect as much client feedback and input as possible before moving into the design and development stage.

Once the major direction has been agreed upon and the initial virtual structure has been constructed, brand elements and fine details can start to be experimented with to find optimal arrangements. The final product is a practical model that allows you to dive in and explore the space with unprecedented freedom. Don’t let guesswork and outdated methods deprive your next project of its chance to shine. Exploit the vast capabilities of 3D models for a deeper look.

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