Managing signage for an organization, whether it’s retail spaces, university campuses, or corporate locations, can be a full-time job in addition to a full-time job. Don’t waste time and money hiring someone to oversee your signage management until you read this!

Signage management takes time, smart planning, manpower, and, of course, proper budgeting. Sometimes the right decision is to free up your internal resources by relying on an outside agency or production management firm. Graphic management can consume almost thirty hours a week in coordination tasks for you and your associates. Hiring another employee may be the answer, but in most cases it is impractical when you really dive into the costs.

Three reasons to consider why you should let us take this off your plate . . .

  1. Signage management takes time out of your day to interview and hire, time better spent generating revenue
  2. Even the most experienced new hires need onboarding, training, and time to acclimate to your company
  3. New hires are expensive when you account for salary, benefits, and time-off

At Branded Spaces, we approach signage management as a holistic program. Too often, companies consider their signage needs as individual projects, which deprives them of the many benefits of a coordinated brand scheme. When meeting new clients, we review all of the printed materials and signage they are currently producing to get a high-level sense of what their “look” is. Next we hold a workshop and ask the key stakeholders in the organization to review their aesthetic and assign a hierarchy of importance to the graphics. This process makes abundantly clear the areas where designs can be updated. From there, we create a brand guide for signage that establishes the rules for printing moving forward, limiting the possibility of rogue expenditures.

Managing a signage program, if it’s to help your customers find their way or inspire employees to give 100%, starts with an expert team that understands high-level corporate purpose, design, and production. Check-out why our clients trust in our know-how dependability, and turnkey services so their teams can stay focused on their business, not signage.

What’s your next big undertaking? Can you picture it already? Visualizing a project while it’s still in the planning phase reveals opportunities to maximize your resources and is essential to discovering and addressing obstacles before they arise. For physical spaces, complex three dimensional renderings that once demanded costly and time consuming computational resources are now so readily available that they are well on their way to becoming standard industry practice.

With the right design team guiding the process, software solutions can generate still shots, 3D walkthroughs and flybys, and even virtual tours that are so lifelike they make traditional rendering formats look positively archaic by comparison. 3D models seamlessly transport the viewer into virtual environments, creating a sense of space, proportionality, and presence that a flat rendering can’t hope to achieve. Quickly see how time of day and placement of fixtures and architectural components affect lines of sight as well as the movement of light and shadow. Experiment with visual design, placement of signage, color schemes, and see the photoreal result of any number of major design choices before a single nail is hammered.

Reasons/Ideas: In addition to proving valuable design and planning insights, simulating the feel of a room or outdoor space can inform up-selling and conversion strategies:

  1. Show off the potential of an empty space: Staging, dressing a room up with furniture and design elements to appeal to potential buyers, is one of the hottest trends in real estate. With 3D models, property owners and managers can virtually build-out a room or office to illustrate smart uses for the space.
  2. Create multiple examples to taste: Hand drawn renderings are expensive and difficult to make changes to. Restaging a physical space is even more laborious. By contrast, flexible and easily modifiable 3D models let you to take one space and adapt it to multiple styles of taste, customizing your presentation to specific audiences.
  3. Record virtual tour videos: 3D models can be rendered as still screenshots for printed marketing materials, but sometimes a single image doesn’t tell the whole story. With animated video walkthroughs and virtual tours, the viewer feels transported directly into the space, seeing it not like an outside observer, but through the lens of a true participant in the experience.

Our Approach:

To create 3D models that are both beautiful and incredibly functional, we start with a comprehensive workshop to review your architectural plans, identify the needs of the space, and discuss overarching brand goals. No one knows your offering better than you, so we collect as much client feedback and input as possible before moving into the design and development stage.

Once the major direction has been agreed upon and the initial virtual structure has been constructed, brand elements and fine details can start to be experimented with to find optimal arrangements. The final product is a practical model that allows you to dive in and explore the space with unprecedented freedom. Don’t let guesswork and outdated methods deprive your next project of its chance to shine. Exploit the vast capabilities of 3D models for a deeper look.

“There’s so many people and so many signs; I think I’m going to roll up into a ball and cry.”

That’s the sentiment an overwhelmed client once relayed while discussing Identification Signs for a 50,000 square-foot office facility their architectural firm was responsible for designing. They described the stress of having to organize every sign needed for each employee and their workspace. Spelling the employee’s name correctly and placing it on the appropriate office on the appropriate floor of the building is a daunting task. Or is it?

Worry not. Part of any good sign management project involves tackling all aspects of signage and figuring out automated solutions. There are a lot of options available in today’s market, and the best signage vendors know how to take as much work off the client’s plate as possible.

Modular ID sign systems are a two-pronged solution to the office sign plating problem. They offer a permanent fixture that looks upscale, contemporary, and sleek, with the flexibility of a removable/replaceable name card. The name card is inserted into the sign plate and then protected by an acrylic cover. It’s a striking design that is easily adjusted in the event of a position change or office move.

Forward thinking vendors can also take advantage of an online sign portal to support signage for the life of the building. Should a name or room change, tenants can simply access the support website, log in to see their building, and create a new name plate live online. Once they are happy with the layout they can download a print-ready PDF and print the name themselves to update the ID sign.

The days are gone where it was enough to just drop a spreadsheet with a chunk of names and floor numbers in the client’s lap. The pace of business is too fast for that, and it’s only getting faster. Don’t get bogged down with overly complicated or outdated systems.

When faced with our dismayed client, we were happy to alleviate their concerns by letting them know that it’s simple to accomplish a functional and beautiful identification sign project when you have the right tools and assistance in front of you.

Your signage needs can be burdensome. They take time, smart planning, manpower, and, of course, proper budgeting. Sometimes the right decision is to free up your internal resources by relying on an outside agency or production management firm. Graphic management can consume almost twenty hours a week in coordination tasks for you and your associates. Hiring another employee may be the answer, but in most cases it is impractical when you really dive into the costs.

  • Signage management takes time out of your day to interview and hire, time better spent generating revenue
  • Even the most experienced new hires need onboarding, training, and time to acclimate to your company
  • New hires are expensive when you account for salary, benefits, and time-off

Signage plays a key role in the revenue stream of many companies and organizations. If it’s mismanaged, a serious dent can be left in the bottom line. In those cases, reaching out to an agency or a signage management firm just makes good sense. You get access to an entire team of specialists for less than the cost of hiring a single new employee — specialists that elevate your brand appeal and help you put your best foot forward.

We look at signage management as a holistic program. Too often, companies consider their signage needs as individual projects, which deprives them of the many benefits of a coordinated brand scheme. When meeting new clients, we review all of the printed materials and signage they are currently producing to get a high-level sense of what their “look” is. Next we hold a workshop and ask the key stakeholders in the organization to review their aesthetic and assign a hierarchy of importance to the graphics. This process makes abundantly clear the areas where designs can be updated. From there, we create a brand guide for signage that establishes the rules for printing moving forward, limiting the possibility of rogue expenditures.