Don’t get left behind. If your current marketing plan doesn’t include Augmented Reality (AR) in one execution or many you just may find yourself wondering why your competitors are generating more interest in the coming months. Both Apple and Google have updated their mobile operating systems to fully integrate Augmented Reality tools for creators and users. 2018 will be awash with innovative consumer experiences built around this growing platform.

See your products and signage animate right before your eyes, creating memorable experiences, extolling their own virtues, and delivering valuable promotions right at the point of purchase — or just about anywhere you can imagine!

AR allows for consumers to engage with brands like never before

  1. Products will come alive right on the shelf to explain their benefits and make the case for purchase
  2. Retail chains will gain access to a powerful new way to connect with their customers, significantly increasing
    the chance of a sale
  3. Potential customers will linger longer at the point of purchase and experience an increase in moments and
    types of interaction, improving the likelihood of a sale

Every successful project starts with a little detective work. Our team reviews the space, the trigger (or product placement), and the desired interaction before we dive into creation. Augmented Reality works best when it’s staged properly, so we study the best way to achieve your goals and the need to build data collection into the system from the start. We encourage all clients to strongly consider a coupon and/or click-through option for their AR experiences, both to provide an incentive to the user and to collect consumer insights that help refine your strategy.

AR isn’t just a game or novelty. It’s providing forms of meaningful interaction that traditional advertising deliverables can’t. It is quickly becoming the hottest technology in marketing for creating memorable, data-rich experiences that reliably convert sales.

Augmented Reality (AR) is a technology already built into smartphones that overlays digital information right onto the real world. Traditional retail environments can be unintuitive and unengaging, and today’s consumer is demanding more. To compete with a growing ecommerce marketplace, smart brands are merging the digital and physical worlds, bringing the best of both to their customers. Augmented reality had a breakout year in 2017, but we’ve only scratched the surface of what’s to come.

All it takes is a few clicks on a smartphone and your products and signage will animate right before your customers’ eyes. Onlookers will gasp with delight and amazement as static images spring into motion to explain their own features and deliver valuable promotions right at the point of purchase.

Reasons/Ideas: AR brings the advantages of efficient and adaptable digital platforms to physical spaces in a captivating and memorable interactive format:

  1. Create Moving Brand Experiences: Products come alive right on the shelf to speak to customers, explain their benefits, and make the case for purchase.
  2. Connect with Your Customer: Retail chains can leverage a powerful new way to interact with their customers, while simultaneously gaining valuable metrics to study engagement levels — information that is vital to refining and improving the sales process.
  3. Drive Conversions with Differentiation: When engaging with AR, potential customers linger longer at the point of purchase and experience an increase in moments and types of interaction, improving the likelihood of a sale.

Our Approach

Every successful project starts with significant research and preplanning. Our team reviews the space, the trigger (or product placement), and the desired interaction before we dive into creation. We investigate the optimal AR staging to achieve your goals and always consider the need to build data collection into the system from the start. We also examine opportunities for coupon and/or click-through option for all AR experiences, both to provide an incentive to the user and to collect consumer insights that help sharpen your strategy.

The AR revolution is happening and it’s already proving to be an incredible tool for creating meaningful interactions that traditional advertising deliverables can’t. It is quickly becoming the hottest technology in marketing for creating memorable, data-rich experiences that reliably convert sales. Don’t sit on the sidelines and let your retail space slowly become obsolete, augment it and activate your brand experience!