Good Neighbor Pharmacy’s annual trade show and conference, ThoughtSpot, is a showcase for independent community pharmacies to come together and experience the latest innovations in their field. For the past two years, Branded Spaces and Hanlon Creative brought a glimpse of the incredible changes taking place in both the pharmacy industry and the retail sector as a whole, with an interactive augmented reality experience dubbed the “Future of Pharmacy.” Trade show participants got a firsthand look at how this smartphone-based technology is disrupting traditional product and service messaging by transforming static images into unforgettable interactive experiences that come alive with sound and motion.
- Impress upon conference attendees, in just a few minutes, the drastic changes taking place in the pharmacy industry and the impact technology is having on consumer behavior.
- Demonstrate the surprising accessibility of seemingly out of reach, cutting-edge technologies like augmented reality and make apparent its usefulness in retail environments.
- Development of a customer-focused augmented reality experience that is designed to communicate product features and benefits and brand messaging using only a smartphone.
- Design of augmented reality triggers and in-store materials that are relatable and easily understood by consumers and pharmacy employees.