Phoenixville Area School District
The mission statement of Phoenixville Area High School is “to prepare, inspire, and graduate students to meet the challenges of the future.” They put that mission into action for the 1,000 students attending the school by selecting Branded Spaces to design and install a series of campus-style branding enhancements that would showcase their spirit, in addition to their academic and athletic accomplishments. The school’s purple and white color scheme and its mascot, the “Phantom”, were handsomely adapted for a series of gym and sponsorship banners, concessions stand displays, and the stadium scoreboard.
- Update an outmoded environment with a modern, energetic design ethos.
- Use existing logos and color schemes in a fresh, new way that won’t clash with legacy designs.
- Execute a branded design throughout gyms, concession stands, locker rooms, and stadiums.
- Introduce wayfinding and an overall brand integrated experience that includes the flavor of the town, and top that with an educational walking tour.