Branded spaces drive human connection through inspired storytelling and a shared sense of purpose and motivation. Many of us felt that for the first time in school gymnasiums and on sports fields. As adults, that same sense of belonging and commitment to team success can be found on corporate campuses everywhere. In retail environments, familiarity from one location to the next creates a sense of comfort, confidence, consistency of experience and a feeling of inclusion for consumers. For trade show and event environments, all of these things are key factors for attracting people to your brand’s unique offering.