Managing Signage for an Organization

By: Emily Gorka

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Managing signage for an organization, whether it’s retail spaces, university campuses, or corporate locations, can be a full-time job in addition to a full-time job. Don’t waste time and money hiring someone to oversee your signage management until you read this!

Signage management takes time, smart planning, manpower, and, of course, proper budgeting. Sometimes the right decision is to free up your internal resources by relying on an outside agency or production management firm. Graphic management can consume almost thirty hours a week in coordination tasks for you and your associates. Hiring another employee may be the answer, but in most cases it is impractical when you really dive into the costs.

Three reasons to consider why you should let us take this off your plate . . .

  1. Signage management takes time out of your day to interview and hire, time better spent generating revenue
  2. Even the most experienced new hires need onboarding, training, and time to acclimate to your company
  3. New hires are expensive when you account for salary, benefits, and time-off

At Branded Spaces, we approach signage management as a holistic program. Too often, companies consider their signage needs as individual projects, which deprives them of the many benefits of a coordinated brand scheme. When meeting new clients, we review all of the printed materials and signage they are currently producing to get a high-level sense of what their “look” is. Next we hold a workshop and ask the key stakeholders in the organization to review their aesthetic and assign a hierarchy of importance to the graphics. This process makes abundantly clear the areas where designs can be updated. From there, we create a brand guide for signage that establishes the rules for printing moving forward, limiting the possibility of rogue expenditures.

Managing a signage program, if it’s to help your customers find their way or inspire employees to give 100%, starts with an expert team that understands high-level corporate purpose, design, and production. Check-out why our clients trust in our know-how dependability, and turnkey services so their teams can stay focused on their business, not signage.

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